A campaign can get noticed. The harder question is what happens next: does that attention turn into a meaningful enquiry, a sales conversation or a business opportunity?
jin88bet.oneThat connection between creativity and commercial results sits at the centre of a recent Times of India feature on Peritum Creative House, led by Dr. Nishant Jayant. Published in the Bengaluru edition on 3 October 2026, the article traces the company’s journey and its work across India and the GCC.
ak168app.babyFor Peritum, the story brings together two sides of marketing that businesses need to work in step: the creative ideas that attract people and the measurement that helps teams understand what those ideas achieve.
ak168app.clubFrom a 2014 Beginning to Work Across India and the GCC
The newspaper identifies Nishant Jayant as Peritum Creative House’s Founder & Director and dates the company’s beginnings to 2014.
The journey described is one of expanding capabilities. Peritum’s work now spans creative, digital and performance marketing, combining brand communication with technology, attribution and campaign execution.
ks168app.siteIt is an approach shaped around a practical business need. A brand may need a clearer identity, a better website or a campaign that reaches potential customers. Each piece has its own purpose, but the business benefits when those pieces support the same goal.
The feature places that integrated approach at the heart of Peritum’s story under Nishant’s leadership. Readers can explore more of Dr. Nishant Jayant’s professional journey, including his work in marketing and business strategy.
ic88The Idea Behind the Feature: Make Creativity Accountable
Good creative work earns attention. Understanding what follows that attention takes testing, tracking and a willingness to refine the campaign.
ic88The article highlights Peritum’s focus on attribution and creative testing: using performance data to understand campaigns and improve communication. This brings a useful discipline to the creative process. Teams can examine which messages attract relevant enquiries and where changes may improve results.
The services covered in the feature include Google Ads and PPC, SEO, answer engine optimisation (AEO), social media marketing, branding, website development, UI/UX and digital product development.
ic88Together, these capabilities allow the conversation to move from individual marketing activities to how a customer discovers, understands and engages with a business.
ic88A Dubai Campaign That Makes the Story Concrete
The feature illustrates this approach with a Dubai real estate developer’s Google Ads campaign. According to the article, Peritum reported:
lr88· AED 2.1 million in B2B pipeline.
lr88· A 34% sales-qualified lead rate.
· A 41% reduction in cost per click.
lr88These company-reported results put numbers behind the discussion of measurable marketing. The pipeline figure represents potential business opportunities, rather than completed sales.
For readers, the example connects three questions that matter when assessing a campaign: what opportunities did it create, how relevant were the leads, and how efficiently was the advertising budget used?
lr88What Comes Next for Peritum Creative House?
The coverage describes growing opportunities in the GCC across real estate, financial services, technology and consumer businesses.
op88It also looks at Peritum’s exploration of artificial intelligence and automation, alongside human creativity and strategic thinking. The direction outlined is to bring these capabilities together as the company builds its next phase across India and the GCC.
Turning Marketing Activity Into a Clearer Growth Plan
The Times of India feature captures Peritum Creative House’s journey through a clear theme: creative thinking becomes more useful to a business when it is connected to execution and measurement.
si88For founders considering their own next step, that leaves a worthwhile question: can you explain how your marketing activity supports your business goals?
88vExplore Dr. Nishant Jayant’s marketing strategy and business growth consulting services to learn more about his work with business leaders.
Source: The Times of India, Bengaluru edition, page 3, 3 October 2026. Based on the supplied newspaper clipping.
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